«Life of cash» is a reflection about the future of money in its social, political and moral dimension.
Digitalization brought uncertainties concerning a potential disruption in the banknotes industry, enabling our client SICPA to anticipate its reaction.
SICPA is a Swiss company that is the worldwide leader of security inks for currencies and sensitive documents.
The word cash comes from the Middle French caisse 'money box', which comes from the Old Italian cassa, and ultimately from the Latin capsa 'box'.
CLIENT
Sicpa
SCOPE
CREATIVE ANALYSIS
RESEARCH
STORIES
«Life of cash» is a reflection about the future of money in its social, political and moral dimension. Digitalization brought uncertainties concerning a potential disruption in the banknotes industry, enabling our client SICPA to anticipate its reaction.
